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Zhecheng Shengcheng Electrical Appliance Co., Ltd., approved by the Development and Reform Commission of Shangqiu City, was established in October 2006 and commenced production in March 2008. Located at the east section of North Ring Road, Zhecheng County, the company has a registered capital of 6.2 million yuan. It occupies an area of 38,000 square meters, with a construction area of 11,000 square meters. The company currently employs 120 staff, including 12 senior and intermediate technicians and 10 marketing personnel. The company's total assets amount to 31.3 million yuan, comprising 13.2 million yuan in fixed assets and 18.1 million yuan in current assets; its current liabilities stand at 13.6 million yuan, resulting in a debt-to-asset ratio of 43.45% as of November 2015. The company mainly engages in the production and sale of aluminum products, induction cookers, electric fans, stainless steel products, and other electrical appliances.

Since its inception, the company has rapidly expanded its market presence with advanced production equipment, a comprehensive quality inspection system, and excellent after-sales service. Its sales network covers more than ten provinces and cities including Henan, Shandong, Hebei, Beijing, Shaanxi, Hubei, Jiangxi, and Anhui, with over 70 direct sales outlets. The appearance and intrinsic quality of its products have been recognized and trusted by consumers. Since commencing production, the company has processed over 8,000 tons of refined aluminum products, achieved a total industrial output value of 184.21 million yuan, generated product sales revenue of 196.37 million yuan, earned profits and taxes of 11.52 million yuan, and maintained a sales fund recovery rate of 98%, effectively ensuring the capital circulation for the company's production and operation.

Innovation through science and technology, and pragmatic development, are the company's entrepreneurial philosophies. Meeting consumer demands is the fundamental basis for the company's growth. As people's living standards continue to rise, so do their requirements for mid-to-high-end cookware. After multiple market research and analysis, the company has developed two types of high-tech products: electromagnetic aluminum alloy steamers and kettles, and electrically heated aluminum alloy steaming and frying pans, as well as a series of steamers with high-molecular coatings. These products are currently at an intermediate stage domestically. They have significant market potential, high profit margins, and are the next-generation products for cookware reform. The company's electrically heated cookware products have been launched on the market and are selling well. Based on current market demand during peak sales seasons, the company plans to produce and sell 50 tons of new products per month. These new products are expected to increase the company's annual sales revenue by 16 million yuan and improve profits by 2.1 million yuan.

The company's overall goal for future development is to focus on aluminum cookware, drive the cultivation of production and sales of mid-to-high-end household electrical kitchen appliances, and establish an eastern Henan kitchenware production base. The company strives to become a medium-sized enterprise with an annual output value exceeding 100 million yuan and profits exceeding 10 million yuan within two years.

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